When it comes to choosing software for your business, you have two options: build it yourself or buy an existing solution. Both options have their pros and cons, but which one is the best choice for your business? Together, we’re going to explore the factors to consider when making this decision and how it can impact your bottom line.

The Pros and Cons of Building Software

Pros of Building Software

One of the main advantages of building your own software is that you have complete control over the features and functionality. You can customize it to fit your specific business needs and make changes as your business grows.

Another benefit is cost savings. Building your own software can be more cost-effective in the long run, as you won’t have to pay for licensing fees or ongoing subscription costs. You also have the option to sell your software to other businesses, potentially generating additional revenue.

Cons of Building Software

On the other hand, building your own software can be a time-consuming and resource-intensive process – requiring a team of skilled developers, designers, and project managers, which can also be costly. Additionally, the development process can be unpredictable, leading to delays and unexpected expenses.

Maintenance and updates are also a consideration. As technology evolves, your software will need to be updated and maintained to stay relevant and secure. This can add to the overall cost and time invested into building your own software.

The Pros and Cons of Buying Software

Pros of Buying Software

The main advantage of buying software or SaaS is that it’s already developed and ready to use. This can save you time and resources since you won’t have to go through the development process. Additionally, most software solutions offer ongoing support and updates, ensuring that your software stays up-to-date and secure.

Another benefit is the variety of options available. With so many software solutions on the market, there’s a good chance you’ll find one that fits your business needs and budget. You also have the option to switch to a different software if your needs change in the future.

Cons of Buying Software

The biggest disadvantage of buying software is the cost. Most software solutions require a subscription or licensing fee, which can add up over time. This can be a significant expense for small businesses or startups.

Another consideration is the lack of customization. While most software solutions offer a range of features, you may not find one that fits your specific business needs. This can lead to inefficiencies and the need for additional tools or workarounds, which all lead to more financial burden.

How Software Choices Impact Your Bottom Line

When it comes to the bottom line, the decision between building or buying software can have a significant impact on your business. Both cost money, resources, and time, so which choice should you make? Here are some factors to consider:

Upfront Costs

Building your own software can have a higher upfront cost, since you’ll need to invest in a team of developers and resources. Whereas, when purchasing software, your upfront costs are typically paying for a subscription or licensing fee, which can be more financially manageable for businesses with limited resources.

Ongoing Costs

While building your own software may have a higher upfront cost, it can save you money in the long run. With no ongoing subscription or licensing fees, you can potentially save thousands of dollars over time. On the other hand, buying software requires ongoing payments, and the probability of having to upgrade to a higher tier to accommodate for business growth, which can add up over time.

Time Investment

Building your own software can be a time-consuming process, taking months or even years to complete, depending on the type of software project you are working on. If you’re not working with the right development team, this can delay the launch of your product or service and impact your revenue. Buying software, on the other hand, can be implemented quickly, allowing you to utilize the software immediately.

Customization and Scalability

Building your own software allows for complete customization and scalability. You can add or remove features as needed and make changes to fit your business needs. Buying software may not offer the same level of customization, which can result in inefficiencies and the need for additional tools – leading to more cost and potentially losing money.

Maintenance and Updates

When you build your own software, you are responsible for maintaining and updating it. This can be a time-consuming and costly process, however, being responsible for the maintenance and upkeep can cut down on the frequency of having to make updates. That being said, buying software typically includes ongoing customer support and basic updates that the platform needs, saving you time and resources.

Top Picks for Software Solutions

With the pros and cons of building and buying software in mind, here are some top picks for software solutions in different categories:

Healthcare Providers

Beyond large institutions, even specialized healthcare providers (dentistry, physical therapy, etc.) tend to use custom CRMs for managing patient appointments, adverse events, medical history tracking, and integration with specific medical record software.


Manufacturers with complex sales cycles, made-to-order products, or extensive after-sales support often utilize custom CRMs. Features may include tracking production stages tied to customer orders, spare parts management, and integration with warranty systems.

Startups with Innovative Business Models

Disruptive startups with entirely new approaches to customer relationships or sales may find limiting themselves to a pre-built SaaS CRM restrictive and opt to build their own custom solution for maximum flexibility.


When it comes to choosing software for your business, there is no one-size-fits-all solution. It’s important to consider the pros and cons of building and buying software and how it can impact your bottom line. By carefully evaluating your business needs and budget, you can make an informed decision that will benefit your business in the long run.